Privacy policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from the Bacardi EU Primo Store (the “Site”).
For the purpose of the General Data Protection Regulation 2016/679 and any implementing legislation (the “GDPR”), Bacardi Martini B.V., Weena 505, 3013 AL Rotterdam, The Netherlands will be the data controller responsible for any personal data about you. Our EU entities are subsidiaries/affiliates of or are otherwise associated with BMBV. If you are a visitor to our websites, the relevant data controller is Bacardi Martini B.V., registered in The Netherlands under company number 33164385. Our registered office is at Weena 505, 3013 AL Rotterdam, The Netherlands. Our VAT number is NL 0059.70.441.B01.
Personal information we collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone.
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number. We refer to this information as “Order Information”.
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
How do we use your personal information?
We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
Sharing your personal Information
We share your Personal Information with third parties to help us use your Personal Information, for the purposes described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
Do not track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
Your rights
If you are an European resident, you are entitled to ask that your personal information be corrected, updated, or deleted. If you would like to exercise any of these rights, please contact us through the contact information below.
Additionally, if you are an European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
Data retention
When you place an order through the Site, we maintain your Order Information for accounting purposed as required by law. You have the right to request that this data is anonymised,
Changes
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
Information about us
In the present Privacy Policy and in the connected of Website Use and Cookie Policy, “We” or “us” or means Bacardi Martini B.V, with its registered office in Weena 505, 3013 AL Rotterdam, The Netherlands. This entity will be the data controller responsible for any personal data about you.
Contact us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, or exercise your rights, please contact us by e‑mail at dataprotection@bacardi.com